【Training Background】

The “Belt and Road” runs through the continents of Asia, Europe and Africa, with the active East Asian economic circle at one end, the developed European economic circle at the other, and the hinterland countries with huge potential in the middle, which is open to all partners.

Carrying out interconnection in this region, improving the level of trade and investment cooperation, promoting international cooperation in production capacity and equipment manufacturing, and complying with the requirements of the times and the desire of countries to accelerate development, it has profound historical origins and cultural foundations, and will provide countries with an inclusive and huge development platform that combines the rapidly developing China's economy with the interests of countries along the route.

Taking the "Belt and Road" as a practical platform to promote the building of a community with a shared future for mankind, focusing on China’s reform, opening up and long-term development, it is in line with the concept of the world that the China has always upheld, and the Chinese people's view of the world that is compassionate and harmonious. The joint construction of the "Belt and Road" is not only economic cooperation, but also an important way to improve the global development model and global governance, and promote the healthy development of economic globalization.

【Introduction to Training】

The joint construction of the “Belt and Road” is committed to the interconnection of Asia, Europe and Africa and the adjacent oceans, to establishing and strengthen the interconnection partnership of countries along the route, to building an all-round, multi-level and complex interconnection network, and to realizing the diversity, independence, and sustainable development of countries along the route. It has opened up new space for world economic growth, built a new platform for international trade and investment, expanded new practices for improving global economic governance, and made new contributions to improving people's livelihood and well-being in all countries, which has become the common road of opportunities and prosperity. Facts have proved that the joint construction of the "Belt and Road" not only provides new opportunities for the development of all countries in the world, but also opens up new horizons for China's opening up and development.

【Training Object】

●Personnel in charge of business work from the "Belt and Road" countries

●Personnel in charge of the "Belt and Road" national enterprises

●Mid-level managers of enterprises in countries along the “Belt and Road”

【Core Teachers】

●Professors and associate professors from well-known domestic universities

●The personnel in charge of the national famous enterprises

● Industry-renowned experts and scholars

【Training Content】

The training content covers the world economic situation, corporate culture, corporate strategy, corporate brand, human resources, corporate finance, marketing, capital operation, legal practice, standardization construction, team building, etc., which comprehensively reviews the development history of Chinese enterprises, summarizes the methods, and refines the essence of operation and management. Through theoretical teaching, on-site teaching, case teaching, scenario simulation and other methods, the trainees can improve their comprehensive ability, improve their own development level, and realize the rapid growth of enterprises.

【Training Module】

 

Course Module	Course Content
World Economic Situation	"The Belt and Road Initiative: From Vision to Action"
	"City Diplomacy under the "Belt and Road" Strategy
	"An Analysis of the Political and Economic Situation of the "Belt and Road"
	"Political and Economic Focus and Countermeasures under the Game of Great Powers in the New Era"
	"In the Context of the COVID-19 Pandemic, the New Changes in the World and China's Economy and Their Response"
	"Business Opportunities in the Process of Shifting Economic Growth Patterns"
Corporate Culture	"What is Corporate Culture"
	"How to Build and Design Corporate Culture"
	The Role of Corporate Culture and Impact on Management Practices
	"Basic Contents of Ancient Chinese Culture and Wisdom Enlightenment to Modern Enterprise Management"
	"Management and Management Wisdom with Chinese Characteristics"
	"Chinese Traditional Wisdom and Corporate Culture"
	"Chinese Classics and Managerial Cultivation"
Corporate Strategy	"Introduction to Strategic Management"
	"Analysis and Countermeasures of Chinese Enterprises' Strategic Environment"
	"Competitive Strategy Analysis"
	"Grasp the Enterprise's Strategic Opportunity and Strategy Formulation"
	"Market Strategy Innovation"
	"Humanized Strategy and Core Competitiveness Improvement"
	"Enterprise Strategic Management"
Corporate Brand	"What is Brand Management"
	"Why We Should Pay Attention to Brand Strategy"
	"How to Transition from a Product Brand to a Corporate Business Card"
Human Resources	"Human Resource Development and Talent Mechanism Construction"
	"How to Select, Educate, Employ and Keep Talents"
	"Modern Enterprise Human Resource Management Technology"
	"Incentive Technology of Human Resource in Modern Enterprises"
	"Talent Management and Partnership Model"
	"Performance Appraisal and Employee Performance"
	"Digitalization of Human Resource Management"
	"Controllable and Quantifiable Labor Costs"
Corporate Finance	"Quickly Understand Financial Statements"
	"Using Financial Data to Analyze and Improve Business Performance"
	“Common Mistakes and Pitfalls in Financial Decision-Making”
	"Financial Analysis and Internal Diagnosis Using Financial Indicators"
	"Enterprise Internal Budget Management and Cost Control"
	"Interpretation of Hot Difficulties in Accounting Standards for Business Enterprises"
	"Accounting Standards"
	"Accounting Fraud and Investigation"
	"Enterprise Performance Evaluation and System Design"
Marketing	"Marketing Strategy"
	"Marketing Management"
	"Marketing Tactics"
	"New Concept of Marketing"
	"Mobile Internet Features and Business Model Innovation"
	"Big Data Value Chain Business Opportunities and Cases"
	"Challenges and Opportunities Brought to Traditional Enterprises by New Retail"
	"Interpretation of New Retail Practical Cases of Large, Medium, Small and Micro Enterprises"
	"New Retail Analysis and Development Trend"
Capital Operation	"How to Maximize Enterprise Capital Value"
	"Enterprise Investment Decision and Risk Control"
	"Enterprise Mergers and Acquisitions and Capital Operation"
	"Building Enterprise Foundation from Capital Strategy"
	"Enterprise Capital Management and Risk Control in the New Financial Era"
Legal Practice	“Relevant Legal Practice of Chinese Domestic Enterprises”
	"Interpretation of China's Foreign Trade Law"
	“International Trade Law and Practice”
	“United Nations Convention on Contracts for the International Sale of Goods”
	"General terms of International trade explanation"
Standardized Construction	"National Standard Interpretation of Product"
	"Interpretation of ISO International Standards"
	"Interpretation of Industry Standards"
	"National Standardization Development Research"
Team Building	"Enneagram and Team Personnel Management"
	"Building High Performance Teams"
	"Change and Innovation Management"
	"Execution Building and Communication"
	"Building and Cultivating Team Spirit"
	"Leadership Shaping and Communication"